TV One’s “Upfront” Showcases The Best Of Black Television

Undoubtedly one of the company’s biggest events ever, TV One announced their upcoming releases for 2011 with their first ever “Upfront” event.

Over 200 industry executives braved the icy, New York City streets today to see network stars like Toccarra, LisaRaye, Roland Martin, Tatyana Ali, and a host of others at the luxurious, world-renowned Cipriani Hall in midtown Manhattan.

The event, which was hosted by Chris “Kid” Reid of Kid ‘N Play fame was a celebration of the network’s most successful year ever (2010), and previewed this year’s programming strategy which begins with their Black History Month campaign, Way Black When.

The month-long series accompanies viewers on a journey through what many consider to be the “Golden Age” of Black culture – the 70’s, 80’s and 90’s with hosts such as Sinbad, Niecy Nash and Chris “Kid” Reid. For many, it will be a trip down memory lane, while the younger generation will learn about the decades before them.

In addition, TV One’s most popular show, “LisaRaye’s: “The Real McCoy,” will make its return for another season; as will Donald Trump’s show, “The Ultimate Merger,” which will now star Toccarra, who replaces last season’s star, Omarosa, as the bachelorette.

The return of these hit shows, along with their new series’ have TV One President and CEO, Johnathan Rodgers, optimistic about the company’s direction.

“Our real-life and entertainment programming strategy has been a big success, and is resonating with viewers,” said Rodgers.

But TV One’s Upfront also featured performances from classic R&B group Mint Condition, who opened the show with their classic “Pretty Brown Eyes,” and Bell Biv Devoe, who finished the event with “Poison” and “Do Me Baby” which had attendees rocking to their every word.

With additional programming starring R&B star Ginuwine (Unsung), Washington Watch host Roland Martin, and former Fresh Prince of Bel-Air star Tatyana Ali in her new show “Love That Girl,” Rodgers hopes to not only replicate their 2010 success, but create a stronger bond with their audience.

“We are looking forward to an even better year in 2011, based on compelling entertainment programming coupled with intimate glimpses into the real lives of the entertainers who have touched our lives.”