Band Angels, bandages for kids featuring healing scriptures, has announced a strategic partnership with multi-award-winning artist, Jaci Velasquez. Velasquez will serve as spokesperson for the product through promotional venues and make personal appearances on behalf of the company. Tim and Tami West, creators of Band Angels, say the relationship with Velasquez came about a couple of years ago when Tim was a guest on “Your Family Friendly Morning Show with Doug and Jaci Velasquez” on Salem Broadcasting’s nationally syndicated network, 94 FM The Fish. Velasquez was very complimentary of the product.
“I love this ministry and the idea behind Band Angels,” says Velasquez. “I have loved using these
precious bandages with my kids, and they love them even more! ZZ and Soren will ‘pretend’ to have boo-boo’s just so they can put them on!”
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Since the product line was launched in 2009, Band Angels has sold over three million bandages and is currently available for sale in nearly 1000 retail stores. Tim and Tami West originally came up with idea for the bandages when their granddaughter was diagnosed with Type 1 juvenile diabetes. “When our four-year-old granddaughter was diagnosed, she had to be stuck with a needle four times a day,” says Tim. “One weekend when she was staying with us, I was watching Tami put a Scooby Doo bandage on her and it occurred to me — why are we putting something so trivial on something so serious? We had been praying with her for healing and I thought, what if we put a bandage on her that has a healing scripture on it? It would be a simple way to help teach her about God and the Bible.”
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Band Angels recently launched a Spring marketing campaign which included a social networking element using Facebook and Twitter that generated more than 10,000 requests for free samples of the bandages. Additionally, a nationwide infomercial is airing on several television networks and regional stations. National television ad buys are tentatively scheduled to begin early this month on several mainstream networks including Nicktoons, Animal Planet, Game Show Network, OWN and the Live Well Network, among others.
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Plans are in the works to begin incorporating Velasquez into impending promotions as quickly as possible and the Wests are eager to begin working with Velasquez. “Jaci has expressed such enthusiasm about Band Angels,” says Tim. “We are very pleased to have her be part of this expanding brand.”
