Reaching 7 Million Total Unique Viewers
Delivered #1 Telecast on Ad Supported Television
among Black Women 25-54 on Sunday, May 29
SILVER SPRING, MD – JUNE 3, 2016 – TV One’s Memorial Day Weekend marathon of EMPIRE’s first and second season helped deliver the Best Memorial Day Weekend (Saturday, May 28 – Monday, May 30) performance in network history in primetime and total day among all key demos. Memorial Day Weekend, including the two day marathon of the award winning series reached Seven Million Unique Total Viewers and delivered the #1 Telecast on Broadcast and Ad Supported Cable Television among Black Women 25-54 on May 29. Continuing its run on TV One, the epic series will air Thursdays at 8 p.m. ET beginning June 9.
“Living up to its name, EMPIRE ruled our Memorial Day Weekend and we couldn’t be more excited for its success,” said Brad Siegel, TV One’s President. “TV One is honored to bring this passionate fan community a place to catch up, re-live or introduce amazing moments of their favorite hit show. And the best part, we start all over again every Thursday night starting next week with three episodes a night.”
ADDITIONAL RATINGS STATS:
TV One earned the #2 Telecast on all of Television among Black W25-54 on May 29
TV One had 4 of the Top 5 Telecasts on Television among Black W25-54 on May 29
For more information about EMPIRE on TV One, visit the network’s companion website at www.tvone.tv. TV One viewers can also join the conversation by connecting via social media on Twitter, Instagram and Facebook (@tvonetv) using the hashtag #EmpireOnTVONE.
During TV One’s Memorial Day Empire Marathon, TVOne.TV launched four new online packages, including “This Ain’t New,” a think piece on the comparison between soaps of yesteryear and their modern interpretations or remixes; “Which Empire Character Are You?,” an exclusive online quiz to determine if viewers have what it takes to be a Lyon; “Music Star Copycat,” an in-depth look at which real-life musicians were the inspiration for EMPIRE’s cast of characters; and “Best Empire Looks,” a week-to-week editorial capturing each character’s best looks.
Courtesy of www.thebellereport.com