Although they are more likely to describe themselves as more liberal the Hip Hop and Millennial generation believe almost as strongly if not more in the basic tenets of morality.
A recent study conducted by the Marist College for Public Opinion in January before the Haitian Earthquake discovered the following interesting things. The Hip Generation (ages 30-44) at 82% said that marriage commitments are not valued enough in this country. When asked whether there was a “decline in moral values in this country are headed in the right direction”, 65% answered definitively. The survey also asked whether they considered themselves liberal or not? Only 28% of the Hip Hop Generation called themselves liberal. The other factors that showed up prominently were the belief that 80% felt that respect for people had all but disappeared. Seventy four percent believe that honesty and integrity are extinct.
It should be noted that the survey found that those Millennial (ages 18-29), have shifted in their core belief focus. Unlike previous generations which cite starting a family as having been their primary life goal in their twenties, they seek to be spiritual or closer to God as their primary long-term life goal.
It appears according to the poll the younger generation believes the following:
- Morally, the nation is headed in the wrong direction.
- 91% is immoral to claim someone else’s work as their own,
- 77% it is wrong to make business decisions motivated by greed,
- 65% believe it is wrong to increase profits by decreasing the quality of a product or service.
In conclusion, it should be noted the following as well, when asked do they believe in God:
- 84%- Yes
- 6%- No
- 10% Unsure
*Please note: This report presents the findings from a survey of 2,243 Americans equally distributed AA and non AA –including an oversample of 1,006 Millennials. Reports for Americans have a margin of error of +/-2% and for Millennial it is +/-3%. . Data were collected from December 23, 2009 through January 4, 2010 using an online, probability-based panel from Knowledge Networks.