ROME, March 3, 2022 /PRNewswire/ — The United Nations World Food Program (WFP) has partnered with its Goodwill Ambassador Abel “The Weeknd” Tesfaye to launch the XO Humanitarian Fund, Powered by World Food Programme. The new fund will support the organization’s response to an unprecedented hunger crisis in 2022 which threatens to unleash starvation, destabilization and mass migration around the world. […]

NEW YORK, Nov. 12, 2020 /PRNewswire/ — Pepsi, the NFL and Roc Nation announced The Weeknd, one of today’s most compelling and significant artists of a generation, will perform during the Pepsi Super Bowl LV Halftime Show on CBS at Raymond James Stadium in Tampa Bay, Fla. on Sunday, Feb. 7, 2021. In less than a decade, The Weeknd has amassed […]