NEW YORK, NY (July 16, 2018) – MTV today announced nominations across all gender neutral categories for the 2018 “VMAs.” The list includes dozens of artists whose reach and influence have elevated music’s relevancy within the cultural conversation. Cardi B received nods in 10 categories, including “Video,” “Song” and “Artist of the Year,” and The Carters secured eight, including “Video of the Year,” “Best Collaboration” and “Best Hip Hop” for their recent hit single “APES**T.” Other top contenders include Childish Gambino, Drake and Bruno Mars. The “VMAs” will air live from Radio City Music Hall on Monday, August 20 at 9:00 p.m. ET/PT, and across MTV’s global network of channels in more than 180 countries and territories, reaching more than half a billion households around the world.
“It has already been a monumental year in music, and this year’s ‘VMAs’ will take things to a whole new level,” said Bruce Gillmer, Head of Music and Music Talent, Global Entertainment Group, Viacom. “The extraordinary group of nominees have amazed us with their talent and inspired us with their creativity – and when you get them together for one night, anything is possible.”
MTV’s collaboration with Instagram to reveal the nominees on IGTV with an all-star group of creators is the first time an awards show has used the new platform in this capacity. With a combined reach of more than 23 million followers on Instagram alone, the team included Nyle DiMarco, Tessa Brooks, Bretman Rock, Scotty Sire, Toddy Smith and more. From live parrots to gospel choirs, workout videos to bathtubs filled with rubber duckies, each of the creators was tasked with revealing a category and its nominees in eccentric vignettes that emphasize that everything might happen at the “VMAs.”
Beginning today, fans can vote for their favorites across 12 VMA categories, including “Video of the Year,” “Artist of the Year,” “Best Collaboration” and more by visiting vma.mtv.com until Friday, August 10. Voting for the “Best New Artist” award, presented by Taco Bell®, will remain active until the VMA broadcast.
Courtesy of www.thebellereport.com