NEW YORK, July 13, 2020 /PRNewswire/ — Award-winning actress, producer, entrepreneur and New York Times best-selling author Gabrielle Union announced the re-launch of her hair care collection for textured hair, Flawless By Gabrielle Union. The new collection includes an array of options, affordably priced between $4 – $10, that empowers consumers to customize a regimen specific to their texture and style preferences.
Flawless By Gabrielle Union is a majority Black-Owned business that was created with long-time friend and celebrity hairstylist Larry Sims, whose successful career has included creating iconic looks for Hollywood’s elite while also educating the everyday woman about achieving her healthy hair goals. His extensive knowledge of textured hair and natural ingredients created the foundation for the new and improved collection, which includes products designed to restore, protect and enhance hair of diverse textures.
Known and loved by women for her transparency and relatability as a mother, wife and woman who has triumphed over challenges, Union has also emerged as a leading advocate of diversity and inclusion in Hollywood, which has empowered women of color across the globe to unapologetically embrace the beauty and magic of their melanin. She originally launched Flawless in 2017 while privately undergoing IVF (In Vitro Fertilization) therapy, but suffered from severe hair loss, an unfortunate side effect of the treatment that countless women endure. During this time, she and Larry worked tirelessly to identify the best options for restoring her hair to health, and leveraged moments from this experience as inspiration to relaunch the Flawless by Gabrielle Union collection, this time with improved ingredients and more choices.
Hydration is a major component of hair and scalp health, and Flawless By Gabrielle Union offers a full collection that includes exotic, hydrating and protein-rich ingredients that were selected for their moisturizing properties. Gabrielle and Larry worked with a team of chemists who conducted extensive global research and testing to hand-select the best and highest quality ingredients for the products which include: Brazilian Bacuri Butter, Coconut Oil, Biotin, Amazonian Pequi Oil, Himalayan Moringa Oil, Rice Oil complex, Lilac Leaf extract, and African Shea Butter.
“This collection is very important to me because I fully encourage self-expression and authentic ownership of personal style,” said Gabrielle Union. “Wanting to try different hairstyles as a component of that shouldn’t mean compromising the health of your hair, nor breaking the bank with expensive products. We were dedicated to developing the perfect blend of high quality, affordable products for all types of textured hair to promote flawless beauty through choice and diversity.”
Courtesy of www.thebellereport.com