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SILVER SPRING, MD) – May 11, 2021 – TV One is partnering with an illustrious group of sponsors to support the URBAN ONE HONORS tribute special, which heralds the accomplishments of African American women. The special will air on TV One on Sunday, May 16, 2021, at 9 p.m. ET/8C and simulcast for the first time on its sister network CLEO TV. Sponsors include Amazon, McDonald’s, PNC Bank, Toyota, Verizon and Ford Motor Company.
“We are thrilled to partner with an incredible group of marketers, who understand the importance of celebrating the accomplishments of African-Americans and that invest in uplifting both individuals and organizations that are vital to the Black community,” said Rahsan-Rahsan Lindsay, TV One EVP of Ad Sales and Marketing
As previously announced, this year’s theme, ‘Women Leading the Change,’ will commemorate the myriad achievements of women leaders who are blazing trails and creating new pathways for others in their respective areas of expertise. Honorees include Stacey Abrams who will be heralded as the Voting Rights Champion, an award dedicated to a fearless leader whose efforts help to build political infrastructure by turning out voters and protecting their votes. Robin Rue Simmons will also be named Reparations Ambassador for her work to break down systemic racism and barriers that have held African Americans back.
Additionally, McDonald’s and its Black and Positively Golden Movement will sponsor the Investigative Journalism Crusader award which will be bestowed upon Nikole Hannah-Jones, a media maven who is reframing the national conversation by covering the impediments and contributions made by Black Americans.
Ford Motor Company will present the Backstage Pass, which will feature in-show segments offering exclusive interviews with today’s top performers, entertainers and guests throughout the evening.
To continue the ‘Women Leading the Change’ theme, Verizon will sponsor the “Hometown Sheroes” initiative, honoring women of distinction in Radio One markets across the country who are making a difference to enhance the lives of those in their communities. Radio One listeners are encouraged to nominate local “Hometown Sheroes” by submitting their entries on local market websites. The winners will be featured in custom vignettes on the radio stations in their communities and recognized as “Hometown Sheroes,” touted for the important work they do for the community. Two “Hometown Sheroes” will each be profiled. Verizon will also give a special salute to the “Hometown Sheroes” via a thoughtful content piece. The three content pieces will be shared during the Urban One Honors telecast as well as on www.NewsOne.com.
Courtesy of www.thebellereport.com
