Willow and Jaden Smith pose together as part of Alicia Keys’ “Buy Life” campaign.
Joining Usher, Swizz Beatz, Kim Kardashian, and others, Will and Jada’s kids are using their celebrity to help benefit those in need.
Each ad has a scannable technology built-in allowing users to use their cell phone to donate money to her Keep a Child Alive foundation and help give life to millions of people affected by HIV/AIDS in Africa and India by providing medicine, food, and shelter.
“With the money raised [at the Black Ball], KCA can now help save even more lives affected by this horrible pandemic,” stated Keys. “With the launch of the BUY LIFE campaign, I’m confident less people will needlessly have to die because of lack of proper healthcare.”