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Expect some changes over at GMC TV (formerly the Gospel Music Channel) this year starting with its name change to “UP” – as in “Uplifting Entertainment” this fall.

The network, which is now seen in 61.3 million households, has announced that a new on-air image, cross-channel spots, and a multi-platform marketing campaign will officially launch on September 1st.

These are the most recent changes to its extensive re-branding initiatives since 2004.

It is believed that the network will continue to be the home of the annual Stellar & Dove Awards broadcasts, so be sure to stay connected with us for the latest updates.

GMC Plans to Change Network’s Name

GMC Announces Network Facelift, Multi-Platform Changes 

Mary Mary – “Go Get It” (Live) at The Stellar Awards
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RELATED LINKS:

Stellar Awards: Tamela Mann “Take Me to the King” (Live)

Stellar Awards: Mary Mary “Go Get It” (Live)

Stellar Awards: Israel Houghton & Jason Nelson (Live)

Stellar Awards: Tribute to Kurt Carr (Live)

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