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LOS ANGELES, Jan. 13, 2021 /PRNewswire/ — Jennifer Lopez is launching the “JLo” lifestyle channel on Triller today, where she will generate original and unique content on a regular basis surrounding music, beauty, fitness, and fashion. The JLo channel will debut the release of her highly anticipate music video “In the Morning” on the Triller app exclusively for 48 hours.

‘In The Morning’ video is a stunning abstract visualization of the struggle we face in our everyday lives. Her performance speaks to the greater challenges of love and heartache, in chaos and in tragedy, while delivering the message of self-love, hope, and metamorphosis.

“I’m always looking for innovative and modern ways to connect with my fans, and I am very happy to be able to work with Triller on this amazing new lifestyle channel,” says Jennifer Lopez. “Triller’s motto, ‘Where You Do You’ aligns perfectly with what I would like to share with my fans, and what a better way to start this exciting venture but with the exclusive release of my ‘In The Morning’ music video, which shares such an important message.”

“Triller remains true to its roots as we are always a music first app. Although we’re quickly expanding and becoming the go-to platform for talent from a variety of industries, we could not be more thrilled that Jennifer chose our platform and its users to see her video first.  It is clear Jennifer believes in Triller and we’re ecstatic to welcome her into the family,” said Bobby Sarnevesht, Triller co-owner and executive chairman.

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